What are some examples of successful Cross App Actions campaigns

1. Nike and Apple: Nike partnered with Apple to create the Nike+ app, which tracks running performance and integrates seamlessly with Apple devices. This collaboration not only enhanced the fitness experience for users but also leveraged the strengths of both brands to attract a shared audience[1].

2. Uber and Spotify: This partnership allowed Uber riders to connect their Spotify accounts during rides, enabling them to play their favorite playback. By combining Uber's transport service with Spotify's playback streaming, both brands enhanced customer experience and attracted new users[1].

3. Airbnb and Flipboard: Airbnb collaborated with Flipboard to create a dedicated section called "Airbnb Picks," where users could explore unique listings and travel inspiration. This partnership helped Airbnb tap into Flipboard's user base, thereby expanding its reach[1].

4. RXBAR and Spotify: RXBAR launched a campaign targeting Spotify users, leveraging audio ads and interactive content to raise brand awareness. The campaign resulted in a significant increase in ad recall (243%) and brand awareness (42%), showcasing the effectiveness of cross-platform marketing[3].

5. Sephora's Location-Based Messaging: Sephora uses location-based notifications to send personalized offers to customers when they are near a store. This strategy not only drives foot traffic but also enhances the shopping experience through tailored recommendations once customers enter the store[7].

6. Snickers and Spotify - The Hunger Spotter: Snickers created a campaign that targeted users on Spotify who were listening to playback outside their usual genres, prompting them with ads that resonated with their "You're Not You When You're Hungry" slogan. This campaign generated nearly 7 billion impressions, demonstrating the impact of timely, context-aware advertising[10].

7. Gorillaz - The Lenz App: The virtual band Gorillaz launched an innovative app that transformed magenta objects into portals to exclusive content related to the band. This creative approach not only engaged fans but also integrated traditional media with a mobile experience, enhancing user interaction[7].

These examples illustrate how strategic partnerships can create unique experiences that resonate with users, ultimately driving engagement and growth for both brands involved.