There are no specific rumors directly addressing the price of an iPhone 17 Ultra. However, there are discussions about potential pricing strategies for the iPhone 17 lineup, including the possibility of an Ultra model.
Rumors suggest that Apple might rebrand the iPhone 17 Pro Max as the iPhone 17 Ultra, which could lead to a streamlined lineup: iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Ultra[1][2]. If this happens, the pricing could be influenced by the introduction of the new iPhone 17 Air, which is rumored to start at around $999[3]. This could lead to a pricing ladder where the Pro models see a price increase, potentially positioning the Ultra model at the top end of the price spectrum.
Currently, the iPhone 17 Pro is expected to start at $999, and the Pro Max (potentially the Ultra) might see a price similar to or higher than its predecessor, which was around $1,199 for the 256GB model[3][5]. However, these are speculative and based on past pricing trends rather than specific leaks about an iPhone 17 Ultra.
In summary, while there are no direct price rumors for an iPhone 17 Ultra, the potential rebranding and lineup changes could lead to a higher price point for what would be Apple's top-tier model.
Citations:
[1] https://9to5mac.com/2025/03/10/iphone-17-ultra-might-be-happening-this-year-after-all-heres-why/
[2] https://www.forbes.com/sites/davidphelan/2025/03/11/apple-iphone-17-pro-max-design-new-leak-hints-at-major-upgrade/
[3] https://forums.macrumors.com/threads/iphone-17-pro-price-increase.2450123/
[4] https://www.whathifi.com/advice/iphone-17-release-date-rumours-price-leaks-possible-specs-and-features
[5] https://www.techradar.com/phones/iphone/iphone-17-pro-max
[6] https://bgr.com/tech/iphone-17-release-date-price-features-a19-camera-battery/
[7] https://www.reddit.com/r/apple/comments/1hyd6i4/new_iphone_17_air_rumors_ultrathin_55mm_design_no/
[8] https://www.macrumors.com/roundup/iphone-17/
[9] https://appleinsider.com/inside/iphone-17
[10] https://www.youtube.com/watch?v=1Ng32v-WxeI
[11] https://www.macworld.com/article/2393967/iphone-17-release-date-specs-features-rumors.html