Scopely, a global interactive entertainment company, utilizes LiveOps platforms to manage and enhance their games as live services. While specific details about Scopely's internal LiveOps platform integration are not publicly disclosed, we can infer how LiveOps tools generally integrate with existing game development tools based on industry practices.
Integration with Game Engines
LiveOps tools typically need to be compatible with popular game engines like Unity or Unreal Engine. This compatibility ensures seamless integration without disrupting core gameplay or causing technical issues. For instance, Unity's LiveOps tools offer features like Cloud Code, Cloud Save, and Analytics, which can be integrated into games built on the Unity engine to manage backend data and analyze player behavior[1].
Use of Cloud Services
LiveOps platforms often leverage cloud services to manage game logic, store player data, and deliver updates. For example, Unity's Cloud Code allows developers to run game logic in the cloud as serverless functions, interacting with other backend services[1]. Similarly, Firebase provides a comprehensive development platform with LiveOps tools, analytics, and cloud storage, enabling developers to push updates and manage in-app purchases[2].
Analytics and Data-Driven Decisions
LiveOps platforms rely heavily on analytics to make data-driven decisions. Tools like Unity Analytics provide prebuilt dashboards and visualizations powered by real-time data, helping studios understand game performance and player behaviors[1]. This data is crucial for refining game elements through A/B testing and ensuring that updates align with player preferences[4].
Content Management and Delivery
LiveOps tools facilitate the management and delivery of game content. Platforms like Balancy offer real-time content delivery, allowing developers to launch new events and monitor their performance efficiently[3]. Unity's Cloud Content Delivery enables developers to build and release game updates with powerful asset management and content delivery via the cloud[1].
Monetization and Engagement
LiveOps platforms also support monetization strategies and player engagement. They can update users on in-app purchases, offer promotions, or provide discounts without requiring a full app update[2]. Tools like Balancy help optimize LiveOps strategies to boost player lifetime value (LTV) growth[3].
Community Management and Support
LiveOps tools enhance user support by facilitating communication between developers and players. They help manage community events, challenges, and user-generated content opportunities, which increase player investment and engagement[4].
In summary, Scopely's LiveOps platform likely integrates with existing game development tools by leveraging cloud services for data management, utilizing analytics for informed decision-making, and employing content delivery systems to update games dynamically. The platform would also support monetization strategies and community engagement to enhance the overall player experience. However, specific details about Scopely's internal tools and integrations are not publicly available.
Citations:
[1] https://unity.com/solutions/gaming-services/player-insights
[2] https://pubscale.com/blog/liveops-games-guide
[3] https://balancy.co
[4] https://polydin.com/game-live-ops/
[5] https://gamejobs.co/Live-Ops-Configuration-Manager-at-Scopely
[6] https://www.firebolt.io/blog/transitioning-scopelys-5-5-pb-data-platform-to-the-modern-data-stack
[7] https://www.reddit.com/r/gamedev/comments/y9onja/what_system_do_you_use_for_game_balanceconfig/
[8] https://wnhub.io/news/marketing/item-42838
[9] https://apptica.com/blog/the-power-of-liveops/