Scopely's LiveOps offers several unique features for community management, focusing on creating engaging and dynamic experiences for players. Here are some key aspects:
1. Dynamic Event Creation and Management: Scopely's LiveOps team is responsible for designing and executing in-game events, contests, and promotions. These events are crucial for maintaining player engagement and can be tailored to respond to player behavior, such as offering more events to active players or providing special offers to paying users[1][2]. This approach ensures that the game remains fresh and exciting, with new content and challenges regularly introduced to keep players interested.
2. Collaboration Across Departments: LiveOps managers at Scopely work closely with various teams, including game designers, economy designers, developers, customer relations, quality assurance, art, and analytics. This cross-functional collaboration ensures that all aspects of the game, from design to execution, are well-coordinated to deliver high-quality experiences[1][3]. This teamwork is essential for maintaining a cohesive and engaging community environment.
3. Data-Driven Decision Making: Scopely's LiveOps strategy heavily relies on data analysis. The team uses extensive game performance reviews, split tests, and competitor analysis to identify areas of improvement and optimize game features and events[1][5]. This data-driven approach helps in understanding player preferences and behaviors, allowing for more personalized and effective community management strategies.
4. Operational Efficiency and Process Improvement: LiveOps managers are tasked with identifying process improvements and proposing new tools and systems to enhance operational efficiency. This focus on continuous improvement ensures that the LiveOps team can adapt quickly to changing player needs and market trends[3]. By streamlining processes, Scopely can respond more effectively to community feedback and maintain a high level of service quality.
5. Community Engagement and Retention: By creating engaging events and content, Scopely aims to increase player retention and attract new players. The use of special offers, bundles, and limited-time content helps in maintaining a vibrant community where players feel valued and motivated to continue playing[5][8]. This approach not only enhances player satisfaction but also contributes to the game's overall success by boosting key performance indicators like DAU and ARPU.
6. Inclusive and Diverse Work Environment: Scopely emphasizes creating a diverse and supportive work environment, which reflects in their community management strategies. By fostering inclusivity, they ensure that the games appeal to a broad audience, promoting a sense of belonging among players from diverse backgrounds[1][6]. This inclusive approach helps in building a strong and loyal community around their games.
In summary, Scopely's LiveOps offers a comprehensive approach to community management by combining dynamic event creation, cross-functional collaboration, data-driven decision-making, operational efficiency, community engagement strategies, and an inclusive work environment. These features work together to create engaging experiences that retain players and attract new ones, ultimately contributing to the success of their games.
Citations:
[1] https://gamejobs.co/LiveOps-Manager-at-Scopely
[2] https://wnhub.io/news/marketing/item-42838
[3] https://gamejobs.co/Live-Ops-Configuration-Manager-at-Scopely
[4] https://liveops.com/corporate/recap-liveops-digital-transformation-in-2021/
[5] https://apptica.com/blog/the-power-of-liveops/
[6] https://www.scopely.com/en/about
[7] https://www.tag-games.com/blog/5-tips-for-effective-live-ops
[8] https://www.leanplum.com/blog/building-blocks-of-liveops-events/
[9] https://gamejobs.co/LiveOps-Manager-Without-Games-Product-Experience-Product-Management-at-Scopely
[10] https://balancy.co/blog/2024/04/10/liveops-best-practices-for-marketing-and-product-teams/
[11] https://games.creative.barclays/resource-hub/games/careers-and-education/exploring-the-ever-evolving-world-of-live-ops-and-community-management/