Scopely, a global interactive entertainment and mobile-first video game company, utilizes LiveOps to enhance the gaming experience by managing real-time updates and feedback effectively. While specific details about Scopely's internal LiveOps platform are not extensively documented, the general principles of LiveOps and how they are applied in similar contexts can provide insight into how Scopely likely handles these aspects.
Real-Time Updates
LiveOps involves making changes, updates, or improvements to a game without requiring users to download new versions. This is achieved through:
- Content Updates: Regularly delivering new content, such as events, characters, or game modes, keeps players engaged and interested in the game. These updates are often aligned with real-world events or milestones to maximize relevance and appeal.
- Data-Driven Decision Making: Real-time analytics play a crucial role in LiveOps. By analyzing player behavior, preferences, and performance metrics, Scopely can make informed decisions about updates and optimizations. This ensures that development efforts align with player expectations and gaming trends.
- Integration with Backend Infrastructure: To support real-time updates, companies like Scopely typically rely on robust backend systems. This includes cloud services or proprietary infrastructure that can handle the dynamic nature of LiveOps, ensuring seamless delivery of updates without disrupting the player experience.
Feedback and Player Engagement
Handling feedback and engaging players is central to LiveOps. Hereâs how Scopely might approach this:
- Player Feedback: LiveOps encourages continuous interaction with players through various channels, such as in-game surveys, social media, or community forums. This feedback is crucial for understanding player preferences and identifying areas for improvement.
- A/B Testing and Analytics: By conducting A/B tests and analyzing player behavior, Scopely can gauge the effectiveness of different features or updates. This data-driven approach helps refine the gaming experience based on real-time insights.
- Event Management: Scopely likely uses LiveOps to manage events, such as limited-time offers or seasonal updates, which are designed to keep players engaged. These events are often tested and refined based on player feedback and performance metrics.
Collaboration and Process Improvement
Effective LiveOps also involves collaboration across different teams and continuous process improvement:
- Cross-Functional Teams: At Scopely, LiveOps likely involves collaboration between product managers, marketers, developers, and QA teams. This ensures that updates are well-coordinated and meet both business and player needs.
- Process Optimization: The role of a Live Ops Configuration Manager, as advertised by Scopely, suggests a focus on optimizing processes and tools to improve efficiency. This includes identifying configuration needs, proposing improvements, and mentoring team members to ensure smooth execution of LiveOps strategies.
In summary, Scopely's LiveOps platform likely handles real-time updates and feedback by leveraging data-driven decision-making, robust backend infrastructure, and continuous player engagement. The company's emphasis on collaboration and process improvement ensures that LiveOps strategies are executed efficiently and effectively to enhance the gaming experience.
Citations:
[1] https://apptica.com/blog/the-power-of-liveops/
[2] https://gamejobs.co/Live-Ops-Configuration-Manager-at-Scopely
[3] https://balancy.co/blog/2024/04/10/liveops-best-practices-for-marketing-and-product-teams/
[4] https://www.appsflyer.com/blog/measurement-analytics/liveops-changing-gaming-landscape/
[5] https://www.firebolt.io/blog/transitioning-scopelys-5-5-pb-data-platform-to-the-modern-data-stack
[6] https://www.tag-games.com/blog/5-tips-for-effective-live-ops
[7] https://www.indeed.com/cmp/Liveops/reviews?fcountry=US&floc=Remote&ftext=ops
[8] https://splitmetrics.com/blog/a-full-guide-to-liveops-in-games-2024/