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How does Niantic's 8th Wall platform benefit developers


Niantic's 8th Wall platform offers numerous benefits to developers, particularly in the realm of web-based augmented reality (WebAR), virtual reality (WebVR), and extended reality (WebXR) content creation. Here are some key advantages:

1. Ease of Use and Accessibility: The 8th Wall platform provides developers with a comprehensive set of tools to create immersive AR experiences that work on mobile devices without requiring an app. This accessibility allows developers to reach a broader audience, as users can access AR content directly through their web browsers[6].

2. Niantic Studio: Recently introduced, Niantic Studio is a visual editor and web gaming engine that simplifies the creation of 3D and XR experiences. It offers a visual interface, making it easier for developers of all skill levels to build and collaborate on projects in real-time. This tool is available for free, allowing independent creators and developers to start building personal projects immediately[2].

3. Cross-Platform Compatibility: The 8th Wall platform supports a wide range of devices, including 5 billion smartphones across Android and iOS, as well as computers and AR/VR headsets like Meta Quest, HoloLens, and Apple Vision Pro. This broad compatibility ensures that developers can create experiences that are accessible to a vast audience[3][6].

4. Advanced AR Engine: The platform features a robust AR Engine built using standards-compliant JavaScript and WebGL. It includes a hyper-optimized Simultaneous Localization and Mapping (SLAM) engine for real-time interactive browser-based AR, enabling developers to create sophisticated AR experiences[3].

5. Generative AI Integration: 8th Wall has been integrated with generative AI technologies, such as Inworld AI, to enhance AR experiences. This integration allows developers to create AI-enabled characters and experiences that are more immersive and interactive[7].

6. Global Content Delivery Network (CDN): The platform is powered by a global CDN with over 600 points of presence, providing high-speed, low-latency web hosting. This ensures that AR experiences are delivered efficiently worldwide, maintaining a seamless user experience[1].

7. Community and Resources: Developers have access to a large community and extensive resources, including tutorials and documentation. This support ecosystem helps developers learn and improve their skills in creating WebAR content[5].

8. Pricing and Plans: 8th Wall offers a free Basic plan suitable for non-commercial projects, making it accessible to students, artists, and hobbyists. Commercial licenses are available for larger-scale projects, though they come with specific usage limitations[1][3].

Overall, the 8th Wall platform empowers developers to create innovative, accessible AR experiences with ease, leveraging advanced tools and technologies to push the boundaries of immersive content creation.

Citations:
[1] https://www.8thwall.com/pricing
[2] https://www.8thwall.com/blog/post/170524048722/introducing-niantic-studio
[3] https://www.8thwall.com/faq
[4] https://www.8thwall.com/blog/post/162499516740/developing-8th-wall-apple-vision-pro
[5] https://www.8thwall.com/blog/post/148836532321/8th-wall-simulator
[6] https://nianticlabs.com/news/welcome-8thwall/?hl=en
[7] https://nianticlabs.com/news/meetwol/?hl=en
[8] https://www.trustradius.com/products/8th-wall/reviews
[9] https://nianticlabs.com/news/awe-usa-2023/?hl=en