Scopely collects a variety of data from players across its games. This data includes:
- Identifiers and Contact Information: Scopely collects identifiers such as usernames, handles, third-party service IDs, IP addresses, unique device identifiers, advertising identifiers, device serial numbers, email addresses, phone numbers, home addresses, and shipping addresses. Additionally, they may collect friends' names and contact information if shared through social features[1][2].
- Internet and Electronic Network Activity Information: This includes hardware model, device software platform/OS and firmware, mobile carrier, preferred languages, device motion information, mobile network information, browser type, Internet service provider, referring/exit pages, URLs, and clickstream data[1][2].
- Commercial Information: Scopely collects data related to in-game purchases, including payment methods and the value of purchases. This information helps them manage transactions and improve the gaming experience[1][2].
- Demographic Information: Players' gender, age, date of birth, and language are collected to better understand the player base and tailor experiences accordingly[1][2].
- Non-Precise Geolocation Information: Scopely may infer approximate locations based on IP addresses, which helps in providing region-specific content or services[2].
- Visual Information: Profile pictures and those of friends or contacts are collected when players use social features within the games[2].
- Inferences Derived from Personal Information: Scopely uses collected data to infer characteristics and preferences of players, which aids in personalizing the gaming experience and improving engagement[1].
- First-Party Data: Through direct interactions, such as logging into the Scopely web store, players provide email addresses and other first-party data. This data is valuable for retargeting campaigns and creating lookalike audiences[3].
Scopely shares this data with various third parties, including cloud service providers, payment processors, analytics providers, and advertising networks, to enhance game operations, provide targeted advertising, and improve overall player experience[1][2].
Citations:
[1] https://www.scopely.com/en/legal?id=privacy
[2] https://scopely.helpshift.com/hc/en/12-wheel-of-fortune/faq/4639-additional-info-for-california-players/
[3] https://dev.stash.gg/blog/scopely-d2c-strategy-exploring-the-star-trek-fleet-command-and-marvel-strike-force-web-store
[4] https://aws.amazon.com/blogs/database/how-scopely-scaled-monopoly-go-for-millions-of-players-around-the-globe-with-amazon-dynamodb/
[5] https://vizologi.com/business-strategy-canvas/scopely-business-model-canvas/
[6] https://www.reddit.com/r/pcgaming/comments/1duxnhb/exactly_what_data_are_these_gaming_companies/
[7] https://www.firebolt.io/blog/transitioning-scopelys-5-5-pb-data-platform-to-the-modern-data-stack
[8] https://scopely.helpshift.com/hc/en/19-star-trek-fleet-command/faq/4636-additional-info-for-california-players/