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How can I integrate custom assessments into my existing social media analytics tools


To integrate custom assessments into your existing social media analytics tools, you can follow these steps:

1. Create a Custom Assessment Class:
- Extend the `Assessment` class provided by Yoast SEO.
- Implement the `getResult()` method, which takes a `Paper` object, a `Researcher` object, and an `i18n` object as parameters.
- This method should analyze the social media content and return an `AssessmentResult` object with a score and feedback text.

2. Register the Custom Assessment:
- Create a custom web worker that can hook into Yoast SEO.
- Use the `_worker.registerAssessment()` method to add the custom assessment to Yoast SEO's analysis.

Here is a sample code snippet for a custom assessment:

javascript
import { AssessmentResult, Assessment } from 'yoastseo';

export default class CustomAssessment extends Assessment {
  constructor(settings) {
    super();
    this.settings = settings;
  }

  getResult(paper, researcher, i18n) {
    // Analyze the social media content here
    const title = paper.getTitle();
    const matches = (title.match(/Yoast/gi) || []).length;

    const assessmentResult = new AssessmentResult();
    const { score, text } = this.score(matches);
    assessmentResult.setScore(score);
    assessmentResult.setText(text);
    return assessmentResult;
  }
}

And here is how you can register the custom assessment:

javascript
const customWorker = new CustomWorker();
customWorker.register();

const customAssessment = new CustomAssessment(settings);
this._worker.registerAssessment("customAssessment", customAssessment, "MyCustomAssessmentPlugin");

3. Integrate with Social Media Analytics Tools:
- Choose a social media analytics tool that supports custom assessments, such as Google Analytics, Facebook Insights, or Twitter Analytics.
- Use the tool's APIs to integrate your custom assessment with the analytics platform.
- Ensure that the tool can handle the custom assessment's output and provide actionable insights to users.

Here is a sample code snippet for integrating with Google Analytics:

javascript
import { ga } from 'ga';

ga('create', 'UA-XXXXX-X', 'auto');
ga('send', 'pageview');

// Send the assessment result to Google Analytics
ga('send', 'event', 'customAssessment', 'result', assessmentResult.getScore());

By following these steps and integrating your custom assessment with social media analytics tools, you can provide users with a comprehensive view of their social media performance and help them improve their online presence.

Citations:
[1] https://www.matellio.com/blog/social-media-analytics-platform-development/
[2] https://www.linkedin.com/pulse/how-perform-social-media-assessment-rob-thomas-finstsmm
[3] https://www.aimtechnologies.co/social-media-analytics-tools-free-a-comprehensive-guide/
[4] https://developer.yoast.com/customization/yoast-seo/adding-custom-assessments/
[5] https://blog.hootsuite.com/social-media-analytics/