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What are the most useful SEMrush API endpoints for competitor analysis


here are the most useful SEMrush API endpoints for competitor analysis:

1. Domain Analytics: This endpoint allows you to retrieve domain-level analytics data for your competitors, including their top organic keywords, backlink profiles, and traffic trends. This can provide valuable insights into their online performance.

2. Organic Research: The Organic Research endpoint lets you analyze your competitors' organic search rankings and visibility. You can see the keywords they are ranking for, their search engine positions, and traffic estimates.

3. Advertising Research: This endpoint gives you access to data on your competitors' paid search campaigns, including the keywords they are bidding on, their ad copy, and estimated ad spend. This can help you understand their paid search strategy.

4. Position Tracking: The Position Tracking endpoint allows you to add competitor domains to your own tracking campaigns. This lets you monitor how your competitors' rankings change over time for specific keywords.

5. Market Explorer: The Market Explorer tool, accessible through the SEMrush API, provides industry-level competitive intelligence. You can see top websites, traffic estimates, and audience demographics for your competitors' market.

6. Display Advertising Competitors: The AdClarity - Advertising Intelligence app in the SEMrush App Center lets you discover your competitors' display advertising campaigns across various publisher sites and social media platforms.

By leveraging these SEMrush API endpoints, you can conduct comprehensive competitor analysis, uncover their strengths and weaknesses, and develop more effective digital marketing strategies to outperform them.

Citations:
[1] https://www.semrush.com/kb/5-api
[2] https://www.semrush.com/kb/844-discover-competitors
[3] https://www.javatpoint.com/semrush-api-documentation
[4] https://www.javatpoint.com/semrush-competitor-analysis
[5] https://developer.semrush.com/api/v3/projects/position-tracking/