Playgami, Scopely's proprietary technology platform, plays a crucial role in supporting the company's CRM (Customer Relationship Management) and push messaging campaigns. Here's how it contributes to these efforts:
CRM Support
Playgami serves as an end-to-end platform that powers Scopely's games, including their analytics capabilities. It enables game teams to manage the full lifecycle of their games, from building game provisioning infrastructure to experimentation and CRM activities[1][3]. By centralizing these capabilities, Playgami allows Scopely to leverage data more effectively across different games and teams. This centralized approach enhances the efficiency of CRM operations by providing a unified view of customer interactions and preferences, which can be used to tailor marketing strategies and improve customer engagement[4].
Push Messaging Campaigns
Playgami supports push messaging campaigns by integrating data-driven insights into personalized messaging strategies. The platform allows Scopely to analyze player behavior and preferences, which are essential for crafting targeted push notifications. These notifications can be used to re-engage dormant users, promote new in-game features, or offer personalized offers based on player interests[2]. By leveraging Playgami's analytics capabilities, Scopely can ensure that push messages are relevant and timely, increasing the likelihood of engaging players and driving them back to the game[3].
Moreover, Playgami's modular design allows different game teams to utilize its capabilities in a way that suits their specific needs. This flexibility is crucial for managing diverse push messaging campaigns across various games, ensuring that each campaign is optimized for its target audience[4].
In summary, Playgami supports Scopely's CRM and push messaging campaigns by providing a centralized platform for data-driven decision-making, personalized messaging, and efficient campaign management across multiple games and teams.
Citations:
[1] https://www.firebolt.io/blog/transitioning-scopelys-5-5-pb-data-platform-to-the-modern-data-stack
[2] https://www.gamemarketinggenie.com/blog/push-notification-to-engage-players
[3] https://dev.stash.gg/blog/scopely-d2c-strategy-exploring-the-star-trek-fleet-command-and-marvel-strike-force-web-store
[4] https://naavik.co/podcast/javier-ferreira/
[5] https://www.helpshift.com/blog/7-examples-of-push-notifications-that-will-bring-your-players-back-to-your-game/
[6] https://experienceleague.adobe.com/en/docs/campaign/campaign-v8/send/push/push-settings
[7] https://www.scopely.com/en/about
[8] https://messageflow.com/blog/creative-push-notification-ideas/
[9] https://batch.com/message-push-inapp