<meta name="keywords" content="{final} joomla, landing pages speedppc, {seed} joomla, {expansion} joomla, {body} any-keyword" />
<meta name="title" content="{final} - Joomla Plugin" />
<meta name="description" content="{final} - Create excellent dynamic landing pages. Have targetted landing pages now." />
<h1>{final:Normal h1}</h1>
So the Joomla h1 tag (added in the article <h1>Title</h1>) operates normally without keyword insertion... Perfect for normal visitors. With keyword insertion in the url /?&final=Your-own-keyword the <h1>Normal h1</h1> is replaced with <h1>Your-own-keyword</h1>. Again, a great boost for quality score... Actually, equally inportant like the meta tags.
<head>
<title>{final:Fallback}</title>
</head>