Scopely and Niantic are both prominent players in the gaming industry, with each company employing distinct strategies for using virtual currencies within their games.
Scopelyn lähestymistapa virtuaalisiin valuuttoihin
Scopely's business model is centered around the free-to-play (F2P) approach, where players can download and play games for free but have the option to make in-app purchases to enhance their gaming experience. Nämä ostot sisältävät usein virtuaalisia valuuttoja, voimansiirtoja, hahmojen nahkoja ja muita premium-ominaisuuksia, jotka parantavat pelaamista. The use of virtual currencies in Scopely's games allows players to acquire in-game items or access premium content, providing a steady stream of revenue for the company. Scopely's focus on in-app purchases, including virtual currencies, is a key component of its revenue model, alongside advertising and partnerships with brands[1].
Nianticin lähestymistapa virtuaalisiin valuuttoihin
Niantic, joka tunnetaan lisättyjen todellisuuden peleistään, kuten Poké Mon Go, luottaa myös voimakkaasti sovelluksen sisäisiin ostoihin. Käyttäjät voivat ostaa virtuaalisia tuotteita, valuuttaa ja parannuksia rikastuttaakseen pelikokemustaan. Niantic's approach to virtual currencies is similar to Scopely's in that it provides users with a way to access premium content and features within the game. However, Niantic also leverages sponsored locations and events, where businesses pay for increased foot traffic driven by in-game activities, offering a unique advertising platform[5][8].
Virtuaalisen valuutan käytön vertailu
Sekä Scopely että Niantic käyttävät virtuaalisia valuuttoja ensisijaisena kaupallistamisstrategiana sovelluksen sisäisten ostojen kautta. However, Niantic's approach is more integrated with real-world locations and events, which sets it apart from Scopely's more traditional in-game purchase model. While Scopely focuses on enhancing gameplay through virtual goods and advertising, Niantic combines virtual currency sales with real-world engagement strategies like sponsored locations.
In recent developments, Niantic has explored the integration of cryptocurrency into its games through collaborations like the one with Fold, allowing players to earn cryptocurrency by performing real-world actions[2]. This innovative approach to virtual currencies and cryptocurrency is distinct from Scopely's current strategies, which do not involve blockchain-based currencies.
Overall, while both companies utilize virtual currencies for monetization, Niantic's approach is more innovative and integrated with real-world interactions, whereas Scopely maintains a more traditional F2P model with a focus on in-app purchases and advertising.
Viittaukset:
[1] https://vizologi.com/business-strategy-canvas/scopely-business-model-canvas/
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[4] https://www.scopely.com/en/legal?id=TOS
[5] https://vizologi.com/business-strategy-canvas/niantic-labs-business-model-canvas/
[6] https://www.bankofcanada.ca/wp-content/uploads/2016/04/value-virtual-currencys.pdf
[7] https://www.fatf-gafi.org/en/publications/fatfgeneral/guidance-rba-virtual-currencys.html
[8] https://canvasbusinessmodel.com/blogs/how-it-works/niantic-how-it-works